Language is a strong tool. Aside from the obvious benefit of communication, the words we choose have the ability to strengthen or reinforce our principles and values. I often find myself saying, “that word is not in my vocabulary,” where what I’m actually saying is, “that word doesn’t reflect my beliefs.”
Before I was the ED of AWT, before I worked part-time here running operations, and before I was a board member, I had a neat little career in marketing, working primarily for early and mid-stage startups. My entire career had been in advertising or marketing, and I enjoyed the work…for a while. As I was about to discover AWT as a participant in 2014, I was finding myself getting bored with my jobs quickly, and my tenure at each position was getting shorter and shorter.